The Influence of Digital Advertising on Business Expansion in Bida LGA, Niger State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Digital advertising has revolutionized the business landscape by providing cost-effective and highly targeted marketing solutions. In Bida Local Government Area (LGA) of Niger State, small and medium enterprises (SMEs) are increasingly adopting digital advertising to expand their reach and customer base. Platforms such as Google Ads, Facebook, and Instagram enable businesses to showcase their products and services to a diverse audience.
According to Eze and Salihu (2023), digital advertising offers unparalleled advantages, including analytics, audience targeting, and scalability, making it an indispensable tool for business growth. This study examines the influence of digital advertising on business expansion in Bida LGA, focusing on reach, customer acquisition, and revenue growth.
1.2 Statement of the Problem
While digital advertising has transformed global markets, its adoption and impact in Bida LGA face challenges such as limited internet access, digital literacy, and resource constraints. Many businesses struggle to harness the full potential of digital platforms due to a lack of expertise and strategic planning.
Bello and Yusuf (2024) highlight the need for localized studies to understand how digital advertising influences business growth in rural and semi-urban areas. This study addresses this gap by exploring the role of digital advertising in facilitating business expansion in Bida LGA.
1.3 Objectives of the Study
-
To assess the role of digital advertising in increasing customer reach for businesses in Bida LGA.
-
To analyze the impact of digital advertising on revenue growth among local businesses.
-
To identify challenges faced by businesses in adopting digital advertising strategies.
1.4 Research Questions
-
How does digital advertising increase customer reach for businesses in Bida LGA?
-
What is the impact of digital advertising on revenue growth among local businesses?
-
What challenges do businesses face in adopting digital advertising strategies?
1.5 Research Hypotheses
-
Digital advertising significantly increases customer reach for businesses in Bida LGA.
-
Digital advertising positively impacts revenue growth among local businesses.
-
Challenges exist that limit the adoption of digital advertising strategies.
1.6 Significance of the Study
The study provides practical insights for SMEs, advertisers, and policymakers on leveraging digital advertising for economic growth. It highlights the potential of digital platforms in driving business expansion in semi-urban areas.
1.7 Scope and Limitations of the Study
The study is limited to Bida LGA, Niger State, and examines the influence of digital advertising on business expansion within this locality.
1.8 Operational Definition of Terms
-
Digital Advertising: Online marketing efforts using platforms such as Google Ads and social media.
-
Business Expansion: Growth in customer base, revenue, and market presence.
-
SMEs: Small and medium-sized enterprises operating within Bida LGA.
